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    Top 20 Must Follow Ethical Fashion Bloggers In 2018



    In this article I will take you into a journey through the vibrant scene of ethical fashion blogger, and introduce you to the top 20 ethical and sustainable fashion bloggers that are worth being followed if you wish to make ethical fashion part of your world.
    The following introduction – listed randomly :) - does not only name the most popular blogs such as ecofashiontalk.com by the bestselling author and fashion designer Sass Brown, but also some blogs that you might not even know yet.
    You will be amazed by their work and passion, I promise :)
    This blogpost is part of our series The Ultimate Guide to Ethical and Sustainable Fashion (Top 34 resources). Read on and discover people with missions and visions like yours and ours at Mamahuhu



    1.) Melanin & Sustainable Style





    MelaninASS stands for: Melanin And Sustainable Style, a blog that is dedicated to communities of color that are active in the field of sustainability when it comes to fashion and beauty. To my knowledge and research, this blog is unique on its idea of empowering the community by supporting non-toxic fashion. They go for diversity and style “AT THE SAME DAMN TIME” (as the author makes explicit). Hang out at MelaninASS, get inspired, learn new aspects of ethical fashion and fall in love with the content! 





    2.) Ethicalelephant


    Are you searching for well-researched reviews on vegan and cruelty free beauty fashion products? Vicky Ly gives incredible helpful tips on these topics on her blog Ethicalelephant, started in 2015 after doing numerous things to improve the welfare of animals… Ethicalelephant is definitely a main resource when it comes to reliable information about an ethical lifestyle related to the wild life!



    3.) Jan n’ June

    In 2014 in Hamburg, Germany, the Fair Fashion startup Jan ‘n June came to life with the vision of establishing a fair ethical and affordable high Fashion Brand… four years later, the founders Anna and Jula present their best at this blog. It is vibrant and gives transparent insights into the daily work of a sustainable fashion business.



    4.) Seasons + Salt


    Andrea started this beautiful blog Season + Salt in 2015 with the aim to change the main direction of fast fashion towards slow and conscious fashion. She works exclusively with ethical brands and designers that follow the same vision. Get inspired by her sparkling feel-good and do-good style compiled in her weekly look-books!



    5.) Cultura Con Wellness

    Ever heard or read about conscious sustainable lifestyle that empowers the Latino community…?


    Then explore Cultura Con Wellness. Cindy combines an ethical way of living with her cultural background of Guatemalan and Salvadorian Origins. As a result of this combination you can find for example great post about “4 Simple Steps To Make Ponche Guatemalteco for the Holidays” or find out about the Latinx Heritage Month Collab which shows astonishing make-up looks using Latino owned ingredients from conscious brands.



    6.) Tortoise & Lady Grey


    This lifestyle blog was created by Summer in order to show the world that sustainability and fashion can go very well hand by hand. You want to know how? Summer shows it! On her blog you are called upon a 20 Days Sustainable Fashion Challenge and you are introduced to 6 Steps to a Sustainable Wardrobe. Make sure to check on Tortoise and Lady Grey’s!  



    7.) Eco Fashion Talk


    Do you want to lose sense of time while reading and exploring the endless world of the Eco Fashion World? Here on the blog Eco Fashion Talk you will. The articles are fascinating and give deep insights and particular perspectives on the field. This blog is one of the main resources if you want to gain serious information and to be introduced to great designers and brands working with the zero waste policy and other eco friendly garments.



    8.) StyleWise


    What is StyleWise about? On this amazing blog you get monthly posts on nearly everything you need and want to know about conscious brands and social justice via sustainable fashion and lifestyle. Leah reviews fantastic ethical fashion brands and shares her personal eco wardrobe that proves how stylish Eco can be!



    9.) Bead & Reel


    Do you want some personal insights of the life and work of a Hollywood Costume Designer? Than Bead and Reel is the right place to look: Sica Schmitz wanted to show her values as a vegan and supporter of charitable working conditions. That’s when she founded her ethical boutique Bead and Reel. Dive into her (digital) world at Bead and Reel and find inspiration for your ethical wardrobe.



    10.) Ethical Fashion Guatemala


    Ethical Fashion Guatemala is owned and led by a group of weavers and artisans from Guatemala. In this blog you can discover a wide range of products, from weaving or chocolate workshops to handmade luxury leather products- you find here nearly everything that your ethical heart desires.

    On their commendable blog you can explore as well how the Guatemalan artisans work and create ethical pieces (by hand), you are introduced to Guatemalan fashion designers and to Guatemala’s top fashion brands! Don’t miss out to participate on this great work.



    11. Ecocult

    EcoCult is a celebration of all that exists in the cross between beauty and sustainability. With a lighter and fun tone than most sustainability focused blogs and publications, EcoCult makes going green fun! Which is what it should be, and is! Look to Alden for inspiration and great reads :) Worth to follow this great resource …



    12. Eco Warrior Princess

    Jennifer Nini is the original Eco Warrior Princess, and has been writing about sustainability since 2010! Jennifer and her team works from two angles. First they work to raise awareness of the social and environmental impact by highlighting brands and people doing good. Secondly they give first hand accounts on how it is to live life ethically and sustainably, with the successes and failures that comes with it. A refreshing read, that will keep you entertained and motivated all at once. Much love and thanks for that!



    13.) People Tree – Sustainable and Fair Trade  Fashion


    The award winning foundation People Tree is definitely one of the most famous and popular resources on Sustainable and Fair-Trade fashion. Starting their work back in 1991 they called themselves the “pioneers” of Fair Fashion. Their main goal is the achievement of labour and environmental justices. On their blog The Thread you find practical guides for an ethical way of living or eco friendly product swaps.



    14.) Fashion Me Green


    Greta Eagan is the author of the bestselling book Wear No Evil which was recommended on my last blog post as one of the 20 books on ethical and sustainable fashion.
    On her informative and eye opening blog Fashion Me Green you can gain important knowledge about textiles, pesticides-free production, the way re- and up-cycling work and how you can engage in Fair Fashion and go green. You will just love Greta’s great work!



    15.) Blog of CSF – Centre for Sustainable Fashion 


    The Centre for Sustainable Fashion (CSF) is a Research Centre of the University of the Arts London (UAL). Do you want to know the best part? The blog of this scientific centre consists of the contribution of all the professional members of CSF such as Kate Fletcher, Sandy Black and many many more cool and highly engaged activists. I can’t recommend their blog more! Science and Eco together!



    16.) Sustainably Chic


    Another personality with integrity who cares for the world and environment is Natalie Kay. On Sustainably Chic she writes about her persuasion that fashion can exist responsibly which is the motto of her blog. While reading her posts you can feel her authenticity and originality. Furthermore I’m in love with her inspirational eco fashion lookbooks. This source definitely needs to be explored!



    17.) The Good Trade

    The Good Trade has turned into a powerhouse within the ethical fashion industry. Originally started as an online community for ethical consumers, it has now grown into a force for good. The Cadwell's and their team is on a mission to drive significant social change. By enlightening readers about ethical brands, products, and ideas, power and money is moved from unethical companies to those who are sustainable and free from forced labor.

    What makes it so exciting?

    It is working!



    18.) Life + Style + Justice


    As Hannah Marian’s blog names it, she combines Life + Style + Justice. The idea behind this concept is to bring justice into your everyday life by following an ethical and sustainable lifestyle. Her blog covers topics from women’s rights and fashion, to her thoughts on the tragedy of Rana Plaza after visiting Bangladesh and her recommendations for everyday products towards a zero-waste lifestyle.

    Here you can find a lot of high quality mind food :)


      19.) Un-Fancy


    Caroline started her ethical fashion blog Un-Fancy in 2014 with the idea of exploring new ways of living fashion by a simplified wardrobe. She shares the lessons she learnt on her journey. Beyond this, Caroline gives you a bunch of ideas of how to style and combine creatively few but good pieces.

    Make sure to check out her outfits and 10x10 wardrobe challenges. It’s pure joy to jump with Caroline into ethical fashion and style. 



    20.) Style Destino

    From Dubai to Mumbai to New York: Style Destino shows how to live and style vegan, no matter where you are. You gain great insights about best places to shop vegan in Mumbai, eat vegan in New York and to be vegan stylish in Downtown Dubai. Shruti Jain started Style Destino back in 2011 by sharing her personal journey to a cruelty-free lifestyle. Among other interesting things you find reviews and recommendations of unknown but high quality designers and their products, such as Payal Khandwala’s pieces of beauty.



    Good things come in threes

    First, we hope you enjoyed reading!
    Second, we want to know: who is your favorite Blogger worth to be followed in 2018? Leave a comment.
    Third, everyone should follow at least one ethical fashion blogger: please share our post with friends & family!


    Top 20 Must Read Books On Ethical And Sustainable Fashion in 2018

    Are you are looking for a good read about ethical and sustainable fashion that leaves you jaw open? Then read our article on the 20 most worth reading books about ethical and sustainable Fashion! This is part of our ongoing series “The Ultimate Guide to Ethical and Sustainable Fashion’’.                      

    In this post, we will show you 20 highly recommended books from acknowledged authors such as Safia Minney, founder and CEO of Fair Trade and People Tree, and Kate Fletcher and Sandy Black, professors from the Centre for Sustainable Fashion.  At the end of this article, you will have a good insight about where to start, or to dive deeper into the world of ethical and sustainable fashion.

    So let’s get staaarted and change the world by improving your world!


    1. Eco Fashion by Sass Brown (2010)

    Author Sass Brown’s book is a celebration of sustainability and eco fashion.

    Through documenting how eco-fashion has achieved sophistication well beyond organic cotton t-shirts, she puts the case that for-profit companies can be a powerful force for good.

    Particularly interesting is the focus she puts on independent designers, and how fast Eco fashion is set to grow.

    Key Takeaway:

    Eco fashion is stylish, fun, and available at many price points.



    2. Naked Fashion: The New Sustainable Fashion Revolution by Safia Minney (2011)


    In Naked Fashion, Safia Minney invites us to use our purchasing power to do good, and shows us how to do it. If you are looking to understand how your purchases may positively impact communities, the environment, and support some of those most in need, this is the book for you.

    Be inspired to take action through interviews with innovators and designers. Get an inside look at what is being done to change one of the worlds most polluting, yet beloved, industries.

    Key Takeaway:

    Ethical Fashion brands are already positively impacting some of the most vulnerable communities around the world. Mamahuhu can attest to this :)



    3. Magnifeco: Your Head-to-Toe Guide to Ethical Fashion and Non-Toxic Beauty by Kate Black (2015)

    An in-depth reference book for shopping ethically, matched with a guide on aligning your actions with your values. In addition to looking at the challenges of the fashion industry, this buyer’s guide shows us what to do about it! Covering not only shoes and footwear, but also hair and beauty products.   

     Key Takeaway: 

    It is now possible to look truly fashionably while dressing ethically.



     4.) To Die For: Is Fashion Wearing Out the World? By Lucy Siegle (2011)

    As a journalist writing about ethical living in all sections of our lives (all her eco guides to… i.e. food, electronics, Christmas trees, sanitary product, etc.), it is no surprise that fashion is also a big topic for Lucy Siegle.

    In “To Die For: Is Fashion Wearing Out the World?” she reveals every ugly corner of the fast fashion industry, its unethical production at the cost of humans, animals and nature that are exploited at it worst. After opening the consumer’s mind for the unseen and malpractices of fast fashion and its consequences, Siegle shows us how to break out this vicious circle, so that after reading this book you want to roll up your sleeves and get to work.

    Key Takeaway:

    Read - Understand – Take action. This book is for the doers



    5.) Overdressed: The Shockingly High Cost of Cheap Fashion by Elizabeth L. Cline (2013)

    "Overdressed: The Shockingly High Cost of Cheap Fashion” by Elizabeth L. Cline is THE book on Ethical and Sustainable Fashion. No matter if you are new to the topic or a fashion design student or professor, this book is a must read.     What makes it so special is that it bases on the travels of the author to the regions of origin, i.e. China and Bangladesh and exposes the connections and interactions between the harmful production conditions ‘there’ and our consumption ‘here’: The far-away conditions and our actions on a daily basis are closer than you might imagine

    Key Takeaways:

    The costs of cheap and fast fashion are only possible at the high costs of our environment and inhuman labour conditions. So what are you willing to pay?



     6.) The Sustainable Fashion Handbook by Sandy Black (2012)


     If you are looking for a scientific approach to ethical and  sustainable fashion this book is for you. “The Sustainable Fashion Handbook” is based on interviews with ethical working designers such as Stella McCartney and Vivienne Westwood, as well as case studies on regular textiles like jeans. We get to follow the research into production conditions, import, sale, and track the clothes up until their “end” in wasteful dumps or even harmful donations of clothes to Africa. In contrast to the dark side of fashion, Sandy also shows us case studies of smart textiles and fair trade projects.

    Key Takeaways:

    There is a scientific way to understand cheap and fast fashion, and there are also creative, innovative, fun and numerous green ways to take action against this vicious circle.



    7.) Stitched Up: The Anti-Capitalist Book of Fashion by Tansy E. Hoskins (2014)  

    Hoskins explains in “Stitched Up: The Anti-Capitalist Book of Fashion” the interconnection between fashion and socio-economic structures such as the free-market model, racism, sexism, global poverty and environmental degradation. Not for the feint of heart, Hoskins analysis the fashion industry from a Marxist perspective, reveals the fashion industry in all its gory capitalist glory. She also considers the current state of our globe (exploited vs. affluent countries) against the background of industrialisation, colonialism, slavery, women’s right, social inequality, capitalism and the resistance and fights against them. Hoskins urges for radical change, which she sees in the resolution of capitalism as the only way we can organise and think of society. 

    Key Takeaways:

    The fashion industry is one of the important and most influential sections of our society and it is interconnected to so many parts of our daily lives.



    8.) Fashion and Sustainability: Design for Change by Kate Fletcher and Lynda Grose (2012)

    This book is all about change, change and change. Kate Fletcher and Lynda Grose demonstrate how to transform different sections of the fashion industry with the vision of positive change on the way to more sustainability. With that in mind the authors analyse the lifecycle of textiles, with the view to innovative materials and reorganisation of production, import and distribution of garments. The key message here is multiple approaches to sustainability including business models that decouple from selling more and more individual units of clothing. Fletcher and Grose highlight at the same time the responsibility of designers, trendsetters and activist in this revolution. So if you consider yourself a doer, this book brings you closer to the vision of a better fashion world.

    Key Takeaway:

    A grand overview of how many innovative, creative and eco-friendly ways there exists to fashion, many that are not yet fully used in the mainstream. 



    9.) ReFashioned: Cutting Edge Clothing from Upcycled Materials by Sass Brown (2013)  

    Sass Brown introduces 46 international fashion designers and their valuable and important work with reused and recycled materials and garments. This book gives us the basics of the slow-fashion movement in an easy to understand way. Focusing on the movement’s desire to produce each piece of fashion with love, thoughtfulness and respect to both the labour and the environment.

    Key Takeaways:

    Important insights to the perspectives and valuable work of innovative fashion designers.




    10.) Slow Fashion: Aesthetics meets Ethics by Safia Minney (2016)

    What are the global effects of fast fashion? What can I do in my everyday life for a more ethical lifestyle? How can ‘slow fashion’ be realised? What does sustainable fashion look like? These and more questions are answered from the perspectives of farmers, eco-models, photographers, shop and brand owners, and other protagonists of the fashion world. On top of this the book offers plenty of impressive photographs.


    Key Takeaways:

    Show me the practical way to a healthy and sustainable lifestyle.



    Make sure to share... Tweet it :)



    11.) Wear No Evil: How to Change The World With Your Wardrobe by Greta Eagan (2014)

    Greta Eagan brings fashion and ethics together in this book. First, she makes us aware of the ugly sides of fashion industry and why change is needed so badly now. Then she shows us where our power lies and that we can contribute to eco-friendliness and sustainability by providing roadmap for green shopping.

    Key Takeayways:

    Buying the “right” clothes is kind to yourself, to the earth and to the people who produce them



    12.) Deluxe: How Luxury Lost Ist Luster by Dana Thomas

    You think you know the difference between a Louis Vuitton or a Zara or H&M handbag? The investigative journalist Dana Thomas reveals for us that there is in fact no difference in production, its conditions and in most cases in materials, the only difference is the substantial price. She opens our eyes what is going on the world of luxury such as Prada, Gucci and Burberry. So, is really expensive better than or even a solution to cheap fashion considering the increasingly mass-consumption of overpriced "luxury"? If you are into luxury brands and fashion, this book is a must read.

    Key Takeaway:

    In a (fashion) world in which only profit is aimed, how can luxuary can be guaranteed? Luxury needs to go back to its roots as a lifestyle and (family) businesses that promise quality and are of integrity.



     13.) We Are What We Wear: Unravelling Fast Fashion and the Collapse of Rana Plaza (2014) by Lucy Siegle

    If you are new to the field of ethical and sustainable fashion/lifestyle, Lucy Siegle and her books are a must-known in order to understand the fashion industry and its interconnections with our society and consumers behaviour. Her highly reviewed book “We Are What We Wear: Unravelling Fast Fashion and the Collapse of Rana Plaza” is like a deep introduction into the drastic consequences of fast fashion for humans, animals and environmental.

    Key Takeaways:

    With our buying decisions we all are part of what had happened in India on the Rana Plaza on the 24th April 2013.




    14.) The Travels of A T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade by Pietra Rivoli (2005)

    Business Professor Pietra Rivoli unfolds the dramatic and complex consequences of globalisation by using the example of a T-shirt: Starting at a cotton field in Texas, he takes us to a journey to the production factory in China and ending at the burial place from a majority of cheap fashion: in Africa as a used clothing Market. With an entertaining writing style Rivoli success to grab our attention from the first word until the end and leaves us surprised but well informed about the politics, ethics and economics of fashion business in a globalised world. 

    Key Takeaways:

    Texas, Africa and China are not the only countries that are connected through our globalised and exploitative fashion world.




    15.) Sustainable Fashion and Textiles: Design Journeys by Kate Fletcher (2007)

    For getting into the field of sustainable fashion “Sustainable Fashion and Textiles: Design Journeys” by Design Activist Kate Fletcher is a great deal, since it provides a broad overview of the fashion industry and its role in a sustainable lifestyle. It provides us with important knowledge and interesting information about the fashion industry before showing us numerous sustainable alternatives that inspire to engage and support ethical fashion.

    Key Takeaway:

    I can protect our planet and a lot of people by using my passion and energy of design and fashion.



    16.) Shaping Sustainable Fashion: Changing the Way We Make and Use Clothes by Alison Gwilt and Timo Rissanen (2011)

    More and more designers are becoming aware of the resource damaging textile production industry. Gwilt and Rissanen introduce in “Shaping Sustainable Fashion: Changing the Way We Make and Use Clothes” designers and their strategies towards less waste and more durability and with that sustainability in fashion. The textual information are moreover extended with pictorial add-ons.

    Key Takeaways:

    My power as a consumer lies not only in my dollars but also in my way of living green, recycling and reusing materials.  



    17.) Eco Chic: The Savvy Shopper’s Guide to ethical Fashion by Matilda Lee (2007)

    If you are in the search for a quick read and a profound introduction to ecological and ethical fashion, “Eco Chic” by Matilda Lee is what you are looking for! The author sheds light upon the significance of the fashion industry in connection to pollution and environmental exploitation. Keeping her promise of being a Savvy Shopper’s Guide to ethical Fashion Lee describes extensive ways how to establish your own ethical and sustainable fashion by shopping eco-friendly and green.

    Key Takeaways:

    Fashion is beautiful, glamorous and nice – but it is also the cause for pollution and exploitation of human labour, animals and important resources. Finding a new way to green eco-friendly fashion is essential.



    18.) Green is the New Black: How to Change the World with Style by Tamsin Blanchard (2007)

    Almost ten years after publishing this book that shows us numerous tips and tricks to live an eco-friendly and sustainable lifestyle, it is everything else than out-dated. Its impact today is as important as it was then. Including sewing patterns, self-made recipes for body care and healthy recipes for enjoyable meals, Blanchard gives us practical and useful tips on how to live in a more sustainable and environmental friendly DIY-way. Just Great.

    Key Take Aways:

    Do It Yourself is the best way to go easy on your money, on the environment and our planet!



    19.) Zero Waste Fashion Design by Timo Rissanen and Holly McQuillan (2016)

    This book is for those who want to dig deeper and intensify their knowledge about sustainable fashion design and get to know techniques and strategies to a zero waste fashion design process. The authors - both industry leading pioneers - show us the astonishing results that a zero waste fashion design can produce. Via entertaining interviews with creative and innovative designers and beautiful garment patterns we learn how to use the included (online available) patterns.

    Key Takeaways:

    Making own clothes can be fun, it helps us developing our creativity and we do so much good to the world. 



    20.) Made On Earth: What We Wear, Where it Comes From, and Where it Goes by Wolfgang Korn (2008)


    Following the lifecycle of a red fleece jacket the journalist Wolfgang Korn illustrates the conditions of globalisation and the way the fast fashion industry works- aiming at a younger teen audience. On this journey we learn how fleece is made – from crude oil in Dubai – where and how it is produced - under inhuman labour conditions in Bangladesh- and where it is finally distributed – in a clothing company in Germany. The process reveals the environmental costs and exploitation in order to produce one fleece jacket.

    After the author buys the jacket for himself, wears it several years, he then donates it to a clothes recycling company that exports the jacket to Africa. To close the lifecycle of the jacket, the author sees coincidently a refugee from Africa with his jacket- Korn is sure of it. That is where his idea started to write this book about the journey of the red fleece jacket – also for a younger audience. 

    Key Takeaway:

    Everything is connected to each other. A fleece jacket bought in Germany, oil in Dubai, labour conditions in Bangladesh and a clothes recycling company in Africa. Fashion is able to connect all these far away seeming areas.


    Important Update: 

    21.) 6 Steps to a Sustainable Wardrobe

                                                                        Summer Edwards runs successfully her ethical fashion and lifestyle blog Tortoise  Lady Grey. In this context her great workbook and guide 6 Steps to a Sustainable Wardrobe came into existence. In her book Summer first arises your awareness for your consume behavior and how it could be connected to the vicious circle of cheap fashion. After that she gives helpful advices on how to declutter, simplify and built new habits towards a sustainable and timeless wardrobe. This book gives you definitely a doable "how to" on committing to sustainable fashion and lifestyle.
    One important book about ethical and sustainable fashion, that needed to be add to our list!





    The Ultimate Guide to Ethical and Sustainable Fashion (Top 34 resources)

    In this extensive list you’ll find everything you need to know about ethical fashion.

    In fact:

    This is the most comprehensive guide to ethical and sustainable fashion, where we cover 33 of the top resources and people.
    So if you are looking to take action against the tragedy that happened in Bangladesh, you’ll love this guide.
     Let’s dive right in…




     Here is our take on the resources and people from the infographic:






    1. The True Cost 

    Ever wondered how the price for clothing has decreased over the last decades, while companies has increased their profits? Here you will find the answer.

    The True Cost pulls aside the curtain that usually separates people from the hidden truth about many fashion brands. After seeing the heartbreaking living and working conditions of the people who make clothes, you will likely leave you looking at price tags in a different way.

    It is also a story about the impact the industry has on our world. A huge part of the worlds' fashion is being produced in countries with poor environmental protection, enabling companies to chose pollution for higher profit, instead of sustainable production.

    What gives this documentary such an impact is how well they present this important message, visually and story-wise. 

    Key Takeaway:

    Who really paid the price for the clothing you are wearing while reading this?


      2. Made in Bangladesh - the fifth estate

    This is a documentary that should not have had to be made. Unfortunately it is one of the most important documentaries in fashion.

    In 2013 the Rana Plaza building in Bangladesh collapsed, killing 1129 people, and wounding over 2500 more. 

    Over 5000 garment workers were employed in the building, manufacturing clothes for brands such as Benetton, Mango, Walmart, and many more.

    Before this deadly collapse, few gave a thought to the working conditions, as it was out of the spotlight. In the aftermath of the accident people were stunned, wondering how such a tragedy could happen. 

    In this documentary we learn more about the people who were left behind, and those who are still working in dangerous conditions, making clothes for world renowned brands.

    Made in Bangladesh won the 2014 International Emmy® Award for Current Affairs programming, and is a sad and stunning documentary. 

    Key Takeaway:

    Are you inadvertently supporting child labour and modern slavery?



    3. THREAD 

    With every human being on the planet being a consumer of textile or clothing goods, it is key that we understand the impact cotton production has on the environment and our health.

    You might already be aware that cotton production is harmful to the environment, but did you know that some cotton is harmful to your health?

    This documentary tells of the many ways that the textile industry affects our world both locally and globally. It aims to help consumers educate themselves to consciously vote with every dollar they spend. 

    Fortunately a new direction for fashion production has begun. Organic cotton, efficient factories and ethical labor practices are emerging around the world. There is a growing conscience among designers to do the right thing, and the public is starting to catch on to the importance of this trend. 

    Key Takeaway:

    Would you feed your body food made with toxic materials?

    If not, are you comfortable clothing your body in clothes made with toxic materials?

    Thread Documentary Trailer from ThreadDocumentary on Vimeo


    TEDx Talk


    1. You are what you wear: Christina Dean at TEDx HKBU

    An absolutely fantastic talk about how we as consumers are supporting one of the most polluting and damaging industries in the world, and what we can do about it. 

    Dr. Christina Dean started Redress, focused on reducing pollution in the fashion industry. In this talk she shares fascinating and scary insights she has learned in her continuing battle to better the industry.

    Key takeaway:

    The clothes we wear really is a reflection of who we are on the inside.


    2. Changing the world through fashion: Eva Kruse at TEDxCopenhage

    The small things we do, matters. 

    That is what Eva Kruse's talk is about. How the small things we do can greatly improve our personal footprint, and how big an impact that has.

    She also talks about how to reduce the negative environmental and social impact of the fashion industry, and our role as consumers in facilitating that change. 

    Key Takeaway:

    What type of clothing you buy.

    How you wear your clothing.

    What you do with it when you are finished using it.

    Three seemingly simple actions, that when multiplied by the billions of people on the earth, can make or break our planet.



    3. Don't tell me fashion is frivolous | Frances Corner | TEDx Whitehall

    Professor Frances Corner's talk is a motivational wakeup call to start thinking more seriously about what we are wearing. 

    Clothing is cheaper and seemingly more disposable than ever. Fashion cycles are shortening. Is it any wonder that most of our clothes are treated no better than a fast food wrapper? 

    It is time to take responsibility for our clothes, and use fashion as the powerful force for good it can be.

     Key Takeaway:

    We are poised for an exciting leap into the unimaginable, as fashion meets modern technology. 




    1. Eco Fashion - Sass Brown

    Autho Sass Brown’s book is a celebration of sustainability and eco fashion.

    Through documenting how eco-fashion has achieved sophistication well beyong organic cotton t-shirts, she puts the case that for-profit companies can be a powerful force for good.

    Particularly interesting is the focus she puts on independent designers, and how fast Eco fashion is set to grow.

    Key Takeaway:

    Eco fashion is stylish, fun, and available at many price points.


    2. Naked Fashion: The New Sustainable Fashion Revolution 

    In Naked Fashion, Safia Minney invites us to use our purchasing power to do good, and shows how to do it.

    Be inspired to take action through interviews with creatives and designers. Get an inside look at what is being done to change one of the worlds most polluting, yet loved, industries.

    If you are looking to understand how your purchases may positively impact communities, the environment, and support some of those most in need, this is the book for you.

    Key Takeaway:

    Ethical Fashion brands are already positively impacting some of the most vulnerable communities around the world. Mamahuhu can attest to this :)


    3. MAGNIFECO: Your Head-to-Toe Guide to Ethical Fashion and Non-toxic Beauty - Kate Black

    An in-depth reference book for shopping ethically, matched with a guide on aligning your actions with your values.

    In addition to looking at the challenges of the fashion industry, this buyer’s guide shows what to do about it!

    Covering not only shoes and footwear, but also hair and beauty products.

    Key Takeaway:

    It is now possible to look truly fashionably while dressing ethically.  

    If you want to read more about books on ethical and sustainable fashion check our full list here.




    The good trade logo

    1. The Good Trade

    The Good Trade has turned into a powerhouse within the ethical fashion industry. Originally started as an online community for ethical consumers, it has now grown into a force for good.

    The Cadwell's and their team is on a mission to drive significant social change.

    By enlightening readers about ethical brands, products, and ideas, power and money is moved from unethical companies to those who are sustainable and free from forced labor.

    What makes it so exciting?

    It is working!

    Key takeaway:

    There is an ethical and sustainable alternative to every fast fashion brand out there.


    2. Ecocult

    EcoCult is a celebration of all that exists in the cross between beauty and sustainability. 

    With a lighter and fun tone than most sustainability focused blogs and publications, EcoCult makes going green fun!

    Which is what it should be, and is! Look to Alden for inspiration and great reads :)

    Key Takeaway:

    Living sustainably has never been cooler.


    3. Eco Warrior Princess

    Jennifer Nini is the original Eco Warrior Princess, and has been writing about sustainability since 2010! 

    Jennifer and her team works from two angles.

    First they work to raise awareness of the social and environmental impact by highlighting brands and people doing good.

    Secondly they give first hand accounts on how it is to live life ethically and sustainably, with the successes and failures that comes with it. 

    A refreshing read, that will keep you entertained and motivated all at once. 

    Key Takeaway:

    Ethical and sustainable fashion is already a vibrant industry with so much to offer.




    1. Fashion Revolution

    Fashion Revolution is best known for it’s “Fashion Revolution Week” where millions of people are encouraged to ask brands “Who made my clothes?”.

    You might have seen this campaign in social media or traditional media already. People holding up shoes, or clothes showing the tag, imploring the industry to increase transparency of the supply chain.

    Brands respond with photos showing the people behind the clothes.

    These three photos are from Mamahuhu’s participation in Fashion Revolution Week 2017, and shows three of our master artisans working in Bogota, Colombia. 

    Key Takeaways:

    Behind every pair of shoes or piece of clothing is a human person, and you have the power to positively or negatively impact their life. Make it a conscious decision.


    2. Eco Sessions

    A global event series aimed at affecting positive change in the fashion industry.

    They do this by bringing together industry, designers, and customers. So whether you want to positively impact your favourite brands, or just get to know the people behind it, this is a great place to start.

    Wish topics such as “Fashion and Sustainability”, “Ethical Retailing”, and “Nontoxic Beauty”, it is no wonder it is gaining in popularity.

    Currently events are held in Los Angeles, New York, Toronto, Montreal, London, and Berlin, we hope to see them expanding to a location near you soon!

    Key takeaway:

    The fashion industry is starting to wake up from it's slumber, so keep the pressure up.


    3. Copenhagen Fashion Summit

    Copenhagen Fashion Summit serves as a platform for designers and decision-makers within fashion to meet with people who should be informing and influencing their work.

    This includes industry frontrunners (aka the brands who are already doing good), learned experts, policy-makers, and academics.

    Part of the work is also to share and promote industry standards and solutions set to improve industry wide sustainability.

    Key Takeaway:

    Fashion brands are feeling the pressure, and have started opening up to reforms.




    1. Spirit of 608

    It’s hard to talk about Spirit of 608 without first explaining what FEST is.

    The acronym stand for “Fashion, Entrepreneurship, Sustainability, and Tech”, and it is the red thread behind Lorraine Sanders and her team.

    With their belief that it is the future of the fashion industry, they work to showcase brands that embodies the FEST principles.

    In this way they push for fashion to become a more positive force, for both workers and consumers.

    Key Takeaway:

    Behind every ethical brand is an ambition person, fighting to make the world that little bit better.


    2. Conscious Chatter

    Kestrel's podcast is all about the stories behind what we wear. Is there a meaning behind it? And what is the potential impact of our shoes or pants, whether it is positive or negative?

    For those interested in learning about the fashion industry and sustainability, Conscious Chatter is a place to hear from people throughout the global fashion supply chain.

    Key Takeaway:

    Fashion has a very long and complex supply chain, and in order to bring about lasting change, every part of the chain must evolve.


    3. The American Edit

    Rita Mehta lifts up and profiles “made in America” brands. This not only gives creators a platform to tell their story, it also helps consumers find local brands to support.

    Although it is focused only on American brands, it is a celebration of local production, and I wish we had a similar podcast in all countries.

    Key Takeaway:

    Buying locally produced goods is not only possible, it may also reduce your footprint.




    1. Ethical Fashion Initiative

    Ethical Fashion Initiative has the goal of building a responsible fashion industry. They also have a great way of getting it done.

    By connecting talented but marginalised artisans, mostly women, to the industry, they help create great products and ethical jobs.

    By ensuring that workers get a living wage, earned in dignified working conditions, and with minimised impact on the environment, they show how ethical fashion can be done.

    And we love their attitude of “Not charity, just work”.

    In a way, they are creating companies like Mamahuhu, but in Africa instead of South America.

    Key Takeaway:

    True ethical fashion is not dependent on charity. It is found where value creation meets ethical working standards.


    2. Made-By

    Made-BY works with over 100 brands with the mission of making sustainable fashion common practice.

    A non-profit consultancy company, they have gathered industry experts globally, with a focus on Asia.

    Through their work they work to influence some of the largest companies in fashion to improve their processes.

    Key Takeaway:

    By removing obstacles and providing the necessary knowledge, brands will start changing themselves.


    3. Changemakers

    Changemakers issues challenges to social entrepreneurs, including prizes, knowledge, and a frame.

    By motivating and channeling the energy, Changemakers aim to bring forward solutions to critical social issues.

    It is a great way to combine the power of Fortune 500 companies with the innovation and spirit of individuals and small companies.

    For every problem there is a solution and a changemaker. Motivation is the catalyst needed to put them together.


    Key Takeaway:

    For every problem there is a solution and a changemaker. Motivation is the catalyst needed to put them together.


     4. DoneGood

    DoneGood is one of the best resources for searching and finding alternative products that are made with a bigger purpose than sole profit. If you are looking for example for leather shoes/boots, DoneGood will suggest you handmade colombian leather boots from Mamahuhu who support unemployed artisans in Colombia.

    So you get not only the product you are looking for but also a perfect alternative that does good either for people, environment, animals and much much more.

    And there is no limits to any product categories: Fashion, Beauty, Wellness, Organic Food, Health, Outdoor, Kids, Travel, Sports …








    Key Takeaway:

    DoneGood is the easy way to find all the ethical and sustainable brands :) 


    Other Resources

    1. TreeHugger 

    The giant within sustainable and ethical media. Working to make sustainability mainstream the team covers pretty much all industries.

    By promoting products and policies that are well designed, they help lift up green companies and organisations.

    Key Takeaway:

    Sustainability is achievable through better design.


    2. Ethical Consumer

    It is hard to acurately describe Ethical Consumer. Since their start in 1989 they have become so big, and grown in so many directions.

    They have published 167 issues of Ethical Consumer magazine.

    They publish product guides, company profiles, and special reports.

    They organize boycotts of un-ethical companies, do consultancy for companies looking to improve their ethics, and they even offer a Best Buy label for truly ethical products.

    Thoroughly researched, they are a loved and trusted source for many ethical consumers :)

    Key Takeaway:

    It has never been easier to live ethically.


    3. Ethical Fashion Forum

    In 2011, the Ethical Fashion Forum launched the SOURCE, an online platform of tools and services.

    On one hand it aims to make it easy for companies to work sustainable.

    On the other hand they work to make it easy for consumers to chose ethical companies, by promoting those who work with them.

    Key Takeaway:

    Companies are listening. Keep up the pressure!




    1. Charney Magri

    Charney Magri is an international, award-winning ethical photographer, on a mission to support responsible brands in telling their story.

    Having first focused on why she wanted to be an artist, Charney buildt a strong portfolio.

    This includes the book Women of the UAE, showcasing the women and their contribution to the region.

    Then in 2014 she found a way to even more strongly impact the world.

    By helping ethical businesses tell their stories and the “why” behind their business she helps creating positive social change. 

    Key Takeaway:

    Ethical brands are reshaping the fashion industry, but to succeed they need great partners.


    2. Alicia Fox

    Through her travels around the world as a professional photographer, Alicia came across some of the most vulnerable communities.

    After seeing how they lived, she made the choice of only working with ethically focused companies and organisations.

    Now she shoots absolutely stunning photos, while staying true to her own values.

    Key Takeaway:

    Consumption does not drive happiness. A fulfilled life can be had with so much less.


    3. Kristoffer Schwetje

    Based in Berlin, Germany, Kristoffer is a professional photographer for green and social companies.

    And not only is he working to promote green companies, his productions are green as well.

    By using bikes as transportation when possible, and offsetting carbon emissions when travelling longer distances, Kristoffer offers carbon-free photoproductions.

    Key Takeaway:

    Thinking outside the box yo may turn your positive ethical values into business advantages. Not only will it make you stand out, it will also make the world a better place.




    1. Summer Rayne Oakes

    Summer Rayne might be the world’s first eco and ethical fashion model. One thing is for sure, she is a true environmentalist.

    Although it is her value based modelling she is most known for, her work also includes:

    -Bringing sustainable practices to fashion

    -Creating sustainable food systems

    -Help people detox from sugar

    And this is barely scratching the surface.

    Key takeaway:

    It is possible to be wildly successful (in the mainstream sense) and ethical/sustainable at the same time. And it will become harder and harder to succeed without being ethical.


    2. Nerida Lennon

    Nerida is definitely a successful model having worked for brands such as Gucci, Dior, Hermès, and Ralph Lauren.

    She now works as a User Experience designer to ethical brands.

    Additionally she works to raise the profile of social and environmental responsibility in fashion. 

    As if that is not impressive enough, Nerida has also written for The Guardian Sustainable Business, and taught Environmental Sociology.

    Key takeaway:

    There are a myriad ways of earning a living while staying true to your beliefs.


    3. Amanda Rootsey

    Amanda works exclusively with brands who share her values.

    And with a focus on living gently, ethically, and in harmony with nature, it is no wonder she has been name Australia’s only eco-model.

    She is also a qualified life coach, teaching teen girls, and training women to be youth mentors.

    Key Takeaway:

    Living ethically and sustainably is good not only for the earth, but for us personally as well.




    1. Jasmin Malik Chua

    Jasmin was the founding managing editor of the ethical fashion website Ecouterre, which is also on this list.

    With over twenty years as a writer, she has covered many topics. Yet she has kept a focus on the fashion industry’s social and environmental impact.

    Through her work she has been part of setting the stage for the ethical and sustainable movement we are experiencing today.

    Key Takeaway:

    Without skilled writers and communicators like Jasmin, ethical and sustainable fashion would still be an unknown topic.


    2. Clare Press

    A passionate advocate for responsible fashion, Clare is the editor of Marie Claire Australia.

    She also currently writes for Daily Life about sustainable style, and previously Australian Vogue.

    Recently she published “Wardrobe Crisis” to explore the history and ethics of aparel.

    With these powerful platforms she is doing a ton of good.

    Key Takeaway:

    Sustainable fashion is hitting it’s stride, forcing the rest of industry to change or disappear.


    3. Marion Hume

    Hume is a lifelong activist, and has been writing since 1985.

    She has worked as consultant for the Ethical Fashion initiative, building bridges between fashion and development.

    Work there included putting marginalized artisans together with top designers such as Christian Louboutin.

    She now works as a consultant on social and environmental ethics for luxury brands.

    Key takeaway:

    “Clothes is an incredibly democratic form of self-expression.”

    Dressing according to your beliefs, you can influence the way the world works.


    One more thing

    If you got something from this guide, please remember to share the ultimate guide to ethical fashion, because that is how the movement grows. 

    PS. Are we missing a category, or is there someone missing from from our top 3, leave a comment below and let us know!


    About Mamahuhu:

    We are an ethical fashion brand hand-making beautiful shoes in Colombia and Spain. Check out our shoes, or learn more about how we give


    Top 15 Flat Office Footwear for 2017

    Just because you want to look smart in the office, doesn't mean that you need to sacrifice the comfort, and spend 8 hours in painful heels. Research shows that wearing high heels frequently can cause damage to your spine, hips, knees, ankles, and feet. We've gathered 15 must-have office footwear for 2017 that creates a stunning look without compromising the comfort.  

    Ankle Strap Leather Loafers | $96/€91 | www.stories.com

    & Other Stories’ collections are based on inspiring stories from fashion. Previous collaborations include a collection with singer Lykke Li that was released together with her third album.

    These modern and sleek flats are perfect for dressing sharp and making a statement in the office.

    XPRESSO Crossover Flat | $227/€215 | www.russellandbromley.co.uk

    Russel & Bromley works to bring luxurious British fashion of yesterday into the modern world. It was founded in 1873 when a shoemaker married his employer’s daughter.

    Brighten up the boardroom with this black suede flat, featuring delicately pointed toe and chic crossover strap.


    Moccasin Blueberry Premium | $136/€129 | www.mamahuhu.online 

    Mamahuhu designs are focused on style through colorful minimalism. An ethical brand who hand makes all their shoes in sustainable workshops in Colombia. Did you know they have created jobs for over 115 unemployed artisans?

    A modern upgrade to the classic moccasin with an elegant blueberry tone, this shoe is comfortable and easy to wear in the office environment.

    Amber Loafer | $395/€376 | www.rag-bone.com

    Rag & Bone has their roots firmly placed into British heritage mixed with modern designs. Did you know that Marcus and David, the creative duo behind Rag & Bone, have been friends since they were 14?

    A timeless design with classic striped webbing strap. A must have for creating an elegant and confident image.


    ØriginalGrand Wingtip Oxford | $200/€190 | www.colehaan.com

    Cole Haan’s history goes back to 1928 when the brand was started Chicago. In it’s long history, it has even been partly owned by Nike.

    This tradition wingtip brogue with high-tech rubber sole makes it a supremely comfortable fit from boardroom to dinner meeting.

    Lace-up Leather Point-toe Flats | $307/€292 | www.loefflerrandall.com

    Loeffler Randall is run by husband and wife, Brian and Jessie. Focused on designs that are modern yet timeless. Did you know that the first shoes sold held part of their wedding invitations?

    Statement-making yet sophisticated, fashion-forward yet totally wearable, these wine flats with ties at ankle goes well with any office wears. 

    Carrie Metallic Leather Point-toe Flats | $355/338 | www.sjp-collection.com

    Sarah Jessica Parker focus on using color as a neutral in her shoe design. She is also extremely hands on with the brand, and prioritizes attending purchasing meetings herself.

    A statement piece with all the elements needed: metallic leather in 'Poison' hue, chic cutouts, flattering T-bar, and, these are Sarah Jessica Parker's Carrie' flats.

    Sloan d'Orsay Flats in Batik Floral | $211/€201 | www.jcrew.com

    J.Crew is about mixing. About combining “dress up” and “dress down”. An american brand, they source materials from all around the world.

    A must have for team building parties, this open d'Orsay flat uses floral print and sloping toe design to add some extra feminine feeling.

    Fynn Suede Velvet Ballet Flats | $123/€117 | www.samedelman.com

    Sam Edelman shoes are made by combining laid-back luxury and a love of travel. They have many styles, with understated elegance being the keyword that ties it all together.

    A chic alternative to heels, these ballet flats with midnight blue shade can definitely contribute to an elegant look with great comfort.

    The Sandy Koniec Black Handmade Flats | $246/€234 | sevillasmith.com

    Faye Sevilla Smith is a modern shoemaker, hand crafting shoes from her home in Philadelphia, and sometimes from an apartment in Barcelona.

    A graceful, sculptural, minimal flat that flatters every foot. Made with soft leather, this pair is like cool leather socks with soles.

    Victoric Velvet Slippers | $264/€251 | shoplucychoilondon.com

    Lucy Choí’s collections are created to wow by combining “rock” and “royal”. As the niece of shoe designer Jimmy Choo, you might say shoes is part of her DNA.

    If you ever wish to fit in yet stand out, these brown velvet slip-ons with gunmetal toe caps would definitely be the right choice.

    Keiko Brogue | $180/€171 | www.wittner.com.au

    Wittner collections revolve around leather shoes with a modern classic style. The brand is still owned by the Wittner family, now in the third generation.

    A proper rebel, this brogue style d'Orsay is seriously styled and crafted from rich patent leather. A modern update to the classic lace up.

    Green Velvet Kitty Flats | $447/€425 | charlotteolympia.com

    Charlotte Olympia crafts her collections as a love letter to the old Hollywood glamour. With a mother who was a model, and a grandfather rich from banking, she is well versed with the life of glamour.

    Adding a touch of royalty to your office wardrobe with this pair of handcrafted velvet flats, embroidered in gold tone.

    Classic Suede Loafers | $372/€354 | www.mansurgavriel.com

    Mansur Gavriel is all about simplicity. By focusing on the basics of material and color, they chase a beautiful and clean aesthetic that also has warmth to it. 

    This  rich pink suede loafer is a timeless pair that you could wear with everything.

    Metallic Ballerinas | $117/€111 | www.uterque.com

    Uterqüe was created for accessories, under the belief that a well-rounded look is dependent on good accessories. Did you know Uterqüe is a sister company of Zara?

    A bold metallic finish with eye-catching circular buckle makes these loafers an essential for casual Fridays.

    10 Influencers of Ethical and Sustainable Fashion


    Last few years have seen a wide range of ethical brands emerging around the world, betting against fast fashion, and taking on responsibilities for people and our planet.

    Led by the impactful Who Made My Clothes campaign, consumers realize more of the detrimental effect of fast fashion industry, and start to care about the story behind their wardrobes.

    If the tragedy in Bangladesh was the catalyst for this ethical fashion movement, then these 10 ethical fashion influencers we have interviewed are the key players in energizing and empowering this ongoing movement. They are dedicated to increase the conscious consumer base and facilitate ethical and sustainable fashion choices.


    Jennifer Nini - Eco Warrior Princess

    Based In | Australia

    Ethics | Helping people become more mindful, and mindful businesses reach more people

    Biggest accomplishment | Living in a tent for four months in regional Australia with no solid plan but only sense of freedom. My awakening began at that point.

    The trigger for Jennifer to start promoting ethical fashion was her experience in late 2008, when she traveled to China on a mission to start a fashion label with her business partner. The eye opening moment was what she saw in the factories. “The sadness of the people's eyes as they worked, the robotic nature of the environment, the female toilet with no working light, the blatant lack of quality assurance, the sad piles of garments on the floor. The factory owners telling us that we were not allowed to take photos… These memories are burned into my brain. I cannot undo them now.”

    Upon return to Australia on a mission to share what she saw, Jennifer started investigating how fashion could be done better. “I did not want to be a part of a shallow and superficial industry that made huge profits by selling customers on cool, trendy, beautiful lifestyles, without showing them the rest of it; the truth of it.” This experience led Jennifer to start Eco Warrior Princess in 2010.

    3 steps people can start to use to participate in ethical and sustainable fashion

    • Do your homework about the brands and their products before making any fashion purchases.
    • Always purchase the best quality, responsibly produced item you can afford.
    • Pay the knowledge forward. Talk to your friends and family about what you're learning so that you may positively influence their choices.


    Alden Wicker - EcoCult

    Based In | USA

    Ethics | Promote sustainable and ethical fashion, non-toxic beauty, local and organic food, eco-friendly home design, and conscious NYC events.

    Biggest accomplishment | All the times somebody has told me that because of me, they chose a sustainable or ethical purchase over a conventional one!

      After graduating from college in 2010, Alden was learning about the importance of sustainable food, and wondered if the concept can be applied to fashion. She then started buying clothing and accessories that reflect her values - non-polluting, renewable resources, low waste - just like how she buys groceries and meals.

      From Alden’s perspective the biggest challenge ethical and sustainable fashion is facing is the uneven playing field and overabundance of information. There needs to be a governing body that certifies ethical and sustainable fashion so consumers can easily make a choice on the spot, instead of having to get a master's degree in textile science. She is adding that it would be great if there are more legislation, taxes, and tariffs that make it prohibitively expensive to produce and sell exploitative and polluting fashion. 

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Get to know your own style and the type of clothing that flatters you
      • Decide what is important to you. Vegan and cruelty-free? Sustainably made? Ethically made? Produced locally? Handmade by artisans?
      • Next time you are looking for something new to add to your wardrobe, check out my Shopping Guide


      AmyAnn Cadwell - The Good Trade

      Based In | USA

      Ethics | Online publication providing resources for ethically minded consumers through consumer guides and editorial features of social impact companies.

      Biggest accomplishment | Guide to Ethical & Fair Trade Clothing Brands has been read nearly 2 million times by conscious consumers all over the world.

      Documentaries like The True Cost reveal how fast fashion is depleting the earth's resources and leveraging slave labor to pass a cheap cost to the end consumers. Like many of us, AmyAnn was deeply disturbed by the story behind fast fashion industries, but very often we don't know where to start to change our lifestyles or spending habits. She thinks that we have the responsibilities to question the status quo and support companies that align with our values.

      ''It's really difficult for sustainable fashion brand to compete with fast fashion in terms of price and convenience. What ethical fashion companies need is to pioneer a message: minimalism and quality over quantity.'' She believes it's time to reinvent the standard of how much stuff we are supposed to have. ''Ethical consumption is not only about buying more conscious products, but is also about buying less things in general and making the few purchases that really count in terms of quality, ethics and durability.”

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Buy less
      • Buy for quality
      • Research everything


      Natalie Kay Smith - Sustainably Chic

      Based In | USA

      Ethics | Social entrepreneur who helps conscious consumers find sustainable alternatives to purchasing fashion.

      Biggest accomplishment | I’m proud of what I’ve created, and having a job I really love is pretty amazing.

      Natalie never thought that blogging was going to become her full-time job, but she knew she wanted to make an impact in fashion. Five years ago when in college, she came across a few articles about the unethical treatment & waste within the fashion industry. It was from that point that she started looking into her own purchasing habits and felt compelled to be a part of the slow fashion movement.

      Sustainably Chic is a place where you can find everything you need to make your purchases smarter and meaningful. “All the brands listed on my site are ones I know very well. I know they are quality, ethical and responsible. While I make a living being a blogger, I never promote anything unless I’m confident about it.”

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Figure out what you need and what you don’t by going through what you already have
      • Second, follow blogs - like Sustainably Chic ;)
      • Tell your friends! We forget how powerful our own voices are. The conversation can never stop.


      Greta Eagan - Fashion me Green

      Based In | USA

      Ethics | Resource for aligning the world of mainstream fashion with a conscious and ethical approach. 

      Biggest accomplishment | Publishing the book Wear No Evil: How to Change the World with Your Wardrobe.

      Greta dedicated her dissertation to sustainability in fashion while she was in school. That's when she discovered so many awesome and stylish brands and she wanted to share in a visible way. And that was perfect reason to start a blog featuring eco fashion with very high style standards.

      She strives to provide content that is inspiring and helps to bridge the gap between mainstream style and ethical/eco-living. ''My goal is to be a go-to resource for women to find the 'eco alternatives' for fashion, beauty and lifestyle without sacrificing an iota of style.''

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Wash your clothes less
      • Invest in quality, not quantity
      • Hold onto things


      Cristina Palacios - FairChanges

      Based In | Spain

      Ethics | Designer for social change

      Biggest accomplishment | Gathering together 300 sustainable brands with over 2800 products with positive impact.

      Cristina agrees that as time goes people are recognizing the importance of sustainability in fashion, but it is neither an easy nor quick process. “Nowadays advanced societies do care about adjacent implications of what they buy. Aspects such as child labor, slavery, pollution have to be removed.”

      And the way to do it in the cases in which there is no law that protects human rights or resources is through conscious living. As Anna Lappè said: "Every time we spend money, we're casting a vote for the kind of world we want.''

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Buy less
      • Choose well
      • Make it last (in Vivienne Westwood's words)


      Hannah Theisen - Life+Style+Justice

      Based In | USA

      Ethics | Sustainable and ethical lifestyle advocate, blogger and development consultant per day.

      Biggest accomplishment | Not to a zero waste point yet, but taking steps towards it

      Hannah believes that transparency is one of the most important element when it comes to ethical and sustainable fashion. Companies need to provide information about their products, where they are coming from and how they come to our hands. It doesn't need to be perfect as long as it its transparent.

      “People have a right to know where their clothes, shoes, and household goods come from.'' Hannah raised an inspiring question: ''if tobacco industry needs to put a label on their products saying smoking is bad for your health, how come clothes don't include such information on whether it is harmful to our planet or people?'' Being transparent and honest can only build trust between consumer and company, and it can make a difference.

      3 steps people can start to use to participate in ethical and sustainable fashion 

      • Buy less, buy smarter
      • Practice mindfulness and look for your options
      • Focus not only on the labor impact but also environmental impact. It affects people too.


      Jacqui Palhegiy - Birds of a Thread

      Based In | USA

      Ethics | Communications manager by day, who loves to sew, up cycle, and scope out new ethical fashion brands in my spare time.

      Biggest accomplishment | Featured on Colette Patterns' Seam work podcast

      An advocat for making bigger impact to the environment then we can imagine, Jacqui believes that it all starts with consuming less, and reevaluating our relationship with stuff. “I'm not a minimalist per se, but I do try to ask myself a series of questions before making new purchases. Namely: 1) Do I really need it? 2) Can I make it? 3) Can I buy it secondhand? 4) If not, how will the materials used to make it affect the environment?”

      Jacqui suggests put pressure on brands by writing to them directly, or tagging them in your social posts on Fashion Revolution Day, and asking "who made my clothes?" or "what is your company doing to protect the environment?" 

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Check your wardrobe inventory before you go shopping
      • Find 2-3 ethical brands you love
      • Learn to sew or repair your own clothing


      Kasi Martin - The Peahen

      Based In | USA

      Ethics | Ethical fashion writer or journalist, making ethical fashion go mainstream

      Biggest accomplishment | Giving TEDx talk about ethical fashion

      Kasi tends to bring intellect back to the fashion. In her words, she thinks that today we treat fashion the same way we treat food. “The important thing is telling people to slow down a bit. People are just checking fashion off of their lists. We buy for clothes the same way we buy fast food. And that’s not the way it should be it should be more aligned to how we shop for the furniture. It should be built to last.”

      She is aware that in her circles ethical fashion sounds trendier than it actually is and that the reality is underwhelming. ''The positive side is that small niche brands are taking off, and it’s happening slowly. What the industry needs now is formal regulation.''

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Pick one cause – human rights, environment or animals
      • Figure out your personal sense of style
      • Set checks and balances for shopping


      Jan Brownile - Tartan Brunette

      Based In | UK

      Ethics | Reformed fast fashion addict, trying to create a more ethical wardrobe while sharing my experiences.

      Biggest accomplishment | Living with a smaller wardrobe has been a pretty big accomplishment and being named as one of the 50 most influential blogs in the Go Slow Awards 2016.

      Being a regular shopaholic girl became a past for Jan when she watched the documentary The True Cost. She perceives fast fashion as skewing our understanding of cost and value. “It has now become normal to pick up a t-shirt for less than £5. So when you look at the prices of ethical brands, they seem to be overpriced when in reality that is the true cost of producing a t-shirt. We need to change this viewpoint and return to valuing our clothes and paying a fair price.”

      After realizing the real value of clothing and other possessions, Jan started testing the concept of capsule wardrobes. It has been a successful experience for her, and now she 's dedicated to sharing her approach with those who also want to make a change to their shopping habits.

      3 steps people can start to use to participate in ethical and sustainable fashion

      • Educate yourself
      • Try a capsule wardrobe
      • Ask yourself will I wear this 30 times when shopping


      Here are some ethical and sustainable brands recommended by the bloggers:

      Stella Mccartney, Miranda Bennett, The Acey, The Sway. Svilu and Isabel de Hillerin ,Amour Vert and Everlane, Suno and Mayiet, Krochet Kids, Everlane, Reformation, People Tree, Zady, Reformation, Titania Inglis, Maiyet, Synergy organic clothing, Saico design, Abrazo style, Eva Cassis, Organic by John Patrick, KowTow Clothing, COSSAC, Svilu and Mina + Olya, Scottish Design Exchange, ASOS Eco Edit, People Tree



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