As you may know, during the current year, the government had limited our physical selling possibility, due to the pandemic. Therefore, we had to reinvent ourselves to keep the engine running. It is said that during difficult times artists create the most beautiful and breathtaking pieces. Well, then our most than 1000 online debutant artisans can say that for themselves. This year, thanks to this new experience, people from all the globe have been able to let their imagination run wild and create the most beautiful and unique Espadrilles in the world.
During the experience, our customers join us on a video call. We present them the history of the Espadrilles and they design their own pair. They decide upon the base of the shoe, the ribbons, the stitching styles and all the colors. After all that is done, we make the shoes for them live!
We received such amazing feedback, that we could never have imagines. A consulting group in Singapore hired us to organize a workshop for their hiring process. Yes, a funny session of our experience was crucial when they choose their next employee. Crazy, right?
We also have had new artisans from renowned organizations like HARVARD, PINTEREST, GOOGLE and TWITTER. Companies are more and more interested in sharing this unique experience with their colleagues. We even have a weekly meeting with one of this companies every Friday for the following 3 months! Awesome, right? Now that we can’t share a drink together at the pub, why wouldn’t we share it online while creating amazing Espadrilles?
As you see, this is a unique concept that has conquered the heart of people from all continents. Participants get to learn about the product, design it themselves and have it shipped to their home. The impact on the online community was so enormous that newspapers, online magazines and the television echoed our success. We received lots of great reviews and comments in the international mass media.