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  • , by Effy Yu Why Handmade Matters?

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  • Shoes & Socks: From 'Fashion-Don't' to 'Fashion-Do-It-Right-Now'

    , by Effy Yu Shoes & Socks: From 'Fashion-Don't' to 'Fashion-Do-It-Right-Now'

    For quite a long time, socks had been a hidden piece of clothes. Revealing socks above shoes was a strict 'fashion-don't'. This rule has been utterly turned around...

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  • Tired of Normcore? What about Add some Color to Your Daily Style?

    , by Effy Yu Tired of Normcore? What about Add some Color to Your Daily Style?

    Normcore has been dominating the fashion world and street style for a few years now, embracing the idea of being nothing special, acting basic and avoiding standing...

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  • There is a Happy Colombian Artisan Behind Each Pair of Mamahuhu

    , by Effy Yu There is a Happy Colombian Artisan Behind Each Pair of Mamahuhu

    Back in 2010 when we first started Mamahuhu, we took a lot of walks around the poor areas in Colombia, looking for cobblers and shoe...

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